Clear Path Marketing
⚡ Your Marketing Super Charged ⚡
Reach Customers
Where
They Are
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Phase 1
Discovery
- Conduct keyword research
- Define geographic focus areas
- Identify target customer segments
- Define strategy & unique value proposition
Phase 1Research keywords, pinpoint geographic focus, target customer segments, and craft a unique strategy.
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Conduct keyword research
Uncover the words your ideal customers use to find your services, ensuring your content speaks their language.
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Define geographic focus areas
Pinpoint the exact locations where your potential customers are, so you can target your marketing efforts effectively.
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Identify target customer segments
Get to know your ideal customers' needs and preferences, so you can tailor your message to resonate with them.
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Define strategy & unique value proposition
Craft a clear plan and a compelling reason why customers should choose you over the competition.
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Phase 2
Vision
- Create brand style guide for consistency
- Develop content and messaging strategy
- Design or refine logo & branding elements
- Create campaign display creative
Phase 2Create brand guidelines, craft content strategy, refine branding, and design campaign creatives.
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Create brand style guide for consistency
Establish a consistent visual identity that builds trust and recognition with your audience.
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Develop content and messaging strategy
Plan your communication to ensure it's engaging, relevant, and drives action.
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Design or refine logo & branding elements
Create a memorable logo and branding elements that reflect your business's personality and values.
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Create campaign display creative
Design eye-catching visuals for your campaigns that capture attention and convey your message effectively.
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Phase 3
Campaign
- Optimize website for design and conversion
- Create Paid Advertising Campaigns
- Develop landing pages for campaigns
- Set up initial campaign conversion tracking
Phase 3Maximize your campaign ROI with enhanced site performance, strategic ad placements, and comprehensive tracking for continuous improvement.
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Optimize website for design and conversion
Enhance your website's design and user experience to turn more visitors into customers.
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Create Paid Advertising Campaigns
Launch targeted ads that reach your ideal customers and drive them to take action.
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Develop landing pages for campaigns
Build focused landing pages that convert visitors into leads or sales.
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Set up initial campaign conversion tracking
Track the success of your campaigns to understand what's working and what's not.
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Phase 4
Amplify
- Develop a newsletter template
- Create a content plan for blogs
- Create a content plan for social media
- Produce written and visual content
Phase 4Boost your brand's reach and impact with engaging, consistent content across all your marketing channels.
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Develop a newsletter template
Create a professional newsletter template to keep in touch with your audience and share valuable content.
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Create a content plan for blogs
Plan and execute a blogging strategy that positions you as an authority and drives organic traffic.
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Create a content plan for social media
Engage your audience on social media with a strategic content plan that builds relationships and brand awareness.
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Produce written and visual content
Create compelling content that educates, entertains, and persuades your audience to take action.
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Phase 5
SEO
- SEO Audit & Fixes
- On-Page Optimization
- Google My Business Setup
- Inbound Link Building
Phase 5Boost your online visibility and climb Google’s search rankings by tailoring your SEO strategies to meet your customers’ needs.
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SEO Audit & Fixes
Identify and fix technical issues on your website that are holding you back in search engine rankings.
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On-Page Optimization
Optimize your website's content and structure to improve its visibility in search engine results.
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Google My Business Setup
Claim and optimize your Google My Business listing to improve your local search presence.
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Inbound Link Building
Boost your website's authority and search engine rankings by earning quality backlinks from other reputable sites.
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Phase 6
Conversions
- Create real-time marketing dashboard
- Monitor and adjust campaigns based on data
- Implement live chat for customer engagement
- Implement scheduling tools for appointments
Phase 6Turn visitors into valued customers by leveraging customer data to continuously optimize your campaigns for peak profitability.
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Create real-time marketing dashboard
Monitor your marketing performance in real-time to make data-driven decisions and optimize your strategy.
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Monitor and adjust campaigns based on data
Continuously analyze your campaign data to refine your approach and improve results.
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Implement live chat for customer engagement
Engage with website visitors in real-time to answer questions, build relationships, and increase conversions.
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Implement scheduling tools for appointments
Make it easy for potential clients to book appointments with you, streamlining the conversion process.
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Phase 7
Operations
- Set up professional email accounts
- Create branded email signatures
- Set up phone, tracking, and vanity numbers
- Set up call center & sales scripts
Phase 7Streamline your operations with our comprehensive suite of communication tools and processes. Let's make every customer interaction count.
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Set up professional email accounts
Set up branded email accounts for your team to enhance professionalism and brand consistency.
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Create branded email signatures
Design email signatures that reinforce your brand and provide essential contact information.
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Set up phone, tracking, and vanity numbers
Implement a phone system that tracks calls and uses easy-to-remember numbers for marketing campaigns.
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Set up call center & sales scripts
Equip your call center with effective sales scripts to improve customer interactions and conversions.
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Phase 8
Optimization
- Regularly review & analyze cost per lead data
- Update content and campaign messaging
- Create seasonal campaigns
- Campaign budget reviews
Phase 8Optimize your marketing spend and messaging for peak performance, ensuring every dollar spent maximizes impact and ROI.
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Regularly review & analyze cost per lead data
Continuously monitor your cost per lead to ensure your marketing efforts are cost-effective.
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Update content and campaign messaging
Keep your content and messaging fresh and aligned with your audience's evolving needs and interests.
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Create seasonal campaigns
Capitalize on seasonal opportunities with targeted campaigns that resonate with your audience's current interests.
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Campaign budget reviews
Regularly review and adjust your campaign budgets to optimize your marketing spend and ROI.