CEO
The Builder
Cork, Ireland
I began my career as a backend developer, managing multiple databases critical to daily operations, before expanding into front-end development and gaining valuable experience in advertising at Benedict Advertising. Combining my technical expertise with a passion for creative problem-solving, I founded Placement Labs to help businesses in my community through tailored innovative digital advertising strategies.
One of my proudest achievements is leading the redesign of the Halifax Health website. This project involved migrating the site to a modern CMS, ensuring a seamless user experience across all devices, and creating a design that reflects the community’s pride in Halifax Health as a trusted local institution. It was a rewarding experience to deliver a website that not only improved functionality but also aligned with the organization’s mission to serve its patients and community.
I enjoy taking daily walks with friends during my lunch break—it’s a refreshing way to break up the day, get moving, and step away from the desk for a bit. I’m also passionate about learning new programming languages and am currently diving into Python, a versatile language that not only expands my skills but also helps our agency automate repetitive tasks and improve efficiency.