Digital Marketing Proposal
User/Buyer Persona
To ensure CreditWheel’s campaigns reach the right audience, Placement Labs has identified the core users who will benefit most from the platform. Understanding their roles, goals, and pain points allows us to craft targeted strategies that drive adoption and long-term engagement.
Who They Are
Dealership sales managers and executives at independent and franchise dealerships. They’re professionals responsible for driving sales and managing customer relationships.
Their Goals
Close more deals, faster. They seek efficiency, want a streamlined leasing process, and value tools that improve the customer experience while reducing friction.
Their Pain Points
Traditional leasing is slow and paperwork-heavy, consuming time that should go to selling. Dealers need a digital solution that simplifies the process and saves effort.
Campaign Goals
The primary deliverable for this engagement is the development, launch, and ongoing management of integrated digital marketing campaigns designed to build brand awareness and drive application downloads for AutoOne’s new product, CreditWheel.
Goal 1: Awareness & Adoption
Launch geo-targeted social and Google ad campaigns to boost visibility and accelerate app adoption.
Goal 2: Deepen Engagement
Re-engage and grow the user base using Connected TV, retargeting, and paid social across Canada.
Goal 3: Improve Conversions
Enhance the website to maximize conversions and build reusable creative assets (ads, videos, landing pages).
Marketing Channels
Placement Labs will execute a multi-channel digital marketing strategy for CreditWheel designed to build brand awareness and drive app downloads. The plan integrates geo-targeted advertising, retargeting campaigns, and tailored content to engage key audiences across Canada, with an initial focus on Toronto, Vancouver, and Halifax.
Channel 1: Geo-Targeting
Deliver localized campaigns across Canada, starting with Toronto, Vancouver, and Halifax, to maximize relevance and drive app downloads.
Channel 2: Retargeting
Re-engage visitors who showed interest but didn’t convert, using personalized ad sequences to keep CreditWheel top-of-mind.
Channel 3: Social Media Ads
Leverage Facebook, Instagram, and LinkedIn ads to build awareness, capture leads, and connect with audiences where they spend their time.
Channel 4: Video Advertising
Use engaging video campaigns across YouTube and streaming platforms to highlight CreditWheel’s value and boost brand credibility.
Campaign Budget
Transparent pricing with one-time setup costs and ongoing monthly investment to manage and optimize campaigns. Budgets that remain flexible and scalable based on performance.
| Item | One-Time Fee | Monthly Fee |
|---|---|---|
| One-Time Setup | — | |
| Geo-Targeting Campaign | $1,500.00 | — |
| Social Media Campaign | $1,000.00 | — |
| Google Ads Campaign | $1,000.00 | — |
| Website Design | $2,250.00 | — |
| Video Production | $2,250.00 | — |
| Total One-Time | $8,000.00 | — |
| Clear Path Marketing (Mgmt) | — | $2,600.00 |
| Paid Media Budget | — | $8,000.00 |
| Total Monthly | — | $10,600.00 |
All campaigns are fully managed by Placement Labs with ongoing optimization and reporting. All campaigns are fully managed by Placement Labs with ongoing optimization and reporting.
What Sets Us Apart
At Placement Labs, we go beyond campaign execution. Our process, technology, and award-winning team ensure you get a partner who delivers precision, transparency, and measurable results.
Precision Targeting
We don’t rely on broad or generic campaigns. Our approach uses exact data-driven targeting to reach the customers most likely to convert, maximizing ROI.
Transparent Time Tracking
Every task in your campaign is tracked at the project level. This ensures accountability, clarity on effort, and complete visibility into how resources are used to drive performance.
Real-Time Marketing Dashboard
All campaigns include a live reporting dashboard where you can track ad spend, reach, and conversions 24/7. You always know where your budget is going and the results it’s generating.
Expert Project Management
Your campaigns are managed in ClickUp with documented SOPs, recurring tasks, and full team collaboration. This structure ensures efficiency, accountability, and clear communication.
Award-Winning Creative
Our design and video team has earned Addy awards for web development, video production, and motion graphics. You get access to world-class creative that elevates your brand.
A Full Creative Team
Beyond media buying, you gain a flexible team of strategists, designers, developers, and problem solvers. This integrated approach helps your campaigns scale faster and smarter.
24/7 Dedicated Support
Our support team is available anytime—call, email, or video chat. With 24/7/365 access, you’ll always have a partner ready to solve challenges and keep campaigns moving.
Development Advantage
Our technical background helps streamline app development. We’ve supported organizations by centralizing code bases, reducing maintenance costs, and simplifying app distribution.
Example Targeting
Our campaigns don’t just target “an audience.” They zero in on your exact customers, the decision-makers at dealerships who drive sales.
Every media dollar goes toward the people who matter most.
| Name | Title | Company |
|---|---|---|
| Chris Draganidis | Sales Manager | Whitby Toyota |
| Ab Hamid | Sales Manager | Williamson Chrysler Dod |
| Ashley Hoffmann | Sales Manager | BMW Toronto |
| Tyler Champagne | Sales Manager | Humberview Chevrolet E |
| Dan McPherson | Sales Manager | Burlington Toyota |
| Niv Nagendram | Sales Manager | Woodbine Nissan |
| Kyle Zoon | Sales Manager | BMW & MINI Grand RI |
| Chris Courtney | Sales Manager | Standard Auto Wreckers |
| Mohamed Mesbah | Sales Manager | Audi |
| Vilayat Ahmed | Sales Manager | VinFast Canada |
Data illustrates our ability to target dealership decision-makers directly. PII like emails/phones is not shared but used to activate campaigns securely.
Additional Value: Our campaign creation process generates exact customer data matches enriched with valuable identifiers such as phone numbers, emails, and LinkedIn profiles. These identifiers allow us to precisely match and target your ideal customers within campaigns.
As an added value, these lists will also be provided directly to your team for business development and outreach. The list grows each month, creating a continuously expanding asset for CreditWheel.
Top-Rated Marketing Agency
Meet Your Team
We bring all your insights into one simple dashboard to make informed decisions.
Thank You & Next Steps
We know you have many options when choosing a digital marketing partner, and we truly appreciate the opportunity to present our proposal. No matter how you decide to move forward, we’re grateful for your consideration.
Our team brings deep experience working with enterprise brands, healthcare providers, and high-growth organizations across North America and Europe. We understand the importance of building awareness, driving adoption, and delivering measurable results.
To move forward, we’ve included a link below where you can review and sign the formal service agreement. Once signed, our team will begin preparing campaign assets and aligning timelines so we’re ready to launch without delay.
If you have any questions before then, please don’t hesitate to reach out or schedule a call with us at your convenience. We’re here to provide clarity, confidence, and a smooth path forward.
We’re excited to bring that expertise to support CreditWheel’s launch and growth.
Link to Review & Service Agreement
Thanks,
Skyler Michael
Placement Labs