Digital Marketing Proposal
Scope of Services
We’re excited to partner with The Orthopedic Clinic to deliver tailored digital marketing services.
Here’s a snapshot of the deliverables we’ll provide each month:
Content Marketing
We create patient-focused blogs optimized with keyword research and tracking to boost search rankings. Each article is approved for accuracy and helps turn visitors into local patient inquiries.
Advanced SEO
We optimize your website with on-page SEO and build quality links to boost visibility on search engines & AI chat. Our advanced marketing dashboard monitors keyword tracking in real-time.
Google Business Optimization
We optimize your profile by managing reviews, business info, and posting content. This helps improve local search rankings and makes it easy for patients to find and trust your clinic.
Full Website Monthly Services
We manage website maintenance, WordPress core and plugin updates, hosting, SSL, server management, & performance to keep your site fast, secure, and patient-friendly.
Social Media Management
We create & manage engaging posts and media spend across multiple platforms to build your online presence and connect with local patients. Our content strategy drives awareness and lead generation.
Paid Media Management
We manage your Google & Meta ad campaigns with a focus on maximizing ROI. Our strategy includes click fraud protection & detailed tracking to ensure media spend attracts genuine inquiries.
Monthly Reporting & Dashboard
You’ll receive clear monthly reports covering all services and campaigns, plus real-time access to our marketing dashboard. Keeping you informed and confident in your marketing investment.
Monthly Meetings & Strategy
We hold monthly strategy meetings to review progress, discuss results, and plan next steps. These sessions keep your marketing aligned with your goals and allow for timely adjustments.
Ads That Work, Not Just Spend
Paid Media Management
We manage your Google and Meta ad campaigns with precision and transparency. From targeting to tracking, our approach maximizes every dollar spent, protects your budget from fraud, and provides clear insights into what drives patient inquiries.
Approach
We develop targeted campaigns focused on reaching your ideal patients at the right time. Constant optimization ensures your ads convert clicks into patients.
Fraud Protection
we actively block fraudulent clicks and bots, so your budget reaches genuine potential patients. Media budgets are never wasted on fake traffic or bots.
Lead Tracking
Our HIPAA-compliant lead tracking tool measures calls, forms, and conversions with full transparency, so you know exactly what your ad spend delivers.
Real-Time Marketing Dashboard
Instant access to a live dashboard tracking every campaign metric, from clicks, calls, and conversions to ROI. Stay informed and make data-driven decisions with real-time insights.
Flexible Monthly Packages
To best fit The Orthopedic Clinic’s goals and budget, we offer three retainer packages designed to scale with your marketing needs. Each package includes a monthly allotment of hours at discounted rates, giving you priority access to our team and resources.
| Package | Monthly Hours Included | Rate (per hour) | Estimated Monthly Investment | Ideal For |
|---|---|---|---|---|
| Good | 30 hours | $100/hr | ~$3,000 | Core marketing & maintenance |
| Better | 60 hours | $95/hr | ~$5,700 | Growth campaigns & enhanced strategy |
| Best | 80 hours | $90/hr | ~$7,200 | Full-service, priority support |
Daytona's #1 Marketing Agency
Meet Your Team
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Transparent Pricing
Investment Simplified
We offer flexible pricing options designed to fit The Orthopedic Clinic’s goals and budget, with clear breakdowns by service and billing model.
| Service Line | Retainer Rate | Project/Hourly Rate | Notes |
|---|---|---|---|
| All Core Services* | $100/hr | $120/hr | Content, SEO, Website, Paid Media, Social Media. |
| PM & Client Communication | $50/hr | $70/hr | Discounted rate for planning, emails, calls, meetings. |
| Video Production | $120/hr | $140/hr | Includes filming, editing, equipment costs. |
| Programming/Dev | $120/hr | $140/hr | Specialized labor, technical builds. PHP, Python, Bash. |
Frequently Asked Questions
How is pricing structured?
We offer simple, transparent rates with discounted hourly pricing on retainer packages for core services. For project or hourly billing, rates are slightly higher to cover resource unpredictability and additional administrative overhead. Our goal is to give you flexible options while keeping billing straightforward.
Can we work on a per-project basis instead of a retainer?
Yes, we’re flexible! However, project-based billing comes with higher hourly rates due to the variable nature of scheduling, resource allocation, and additional administrative work. Retainers offer cost savings, priority support, and consistent monthly delivery.
What’s the difference between the Good, Better, and Best retainer packages?
The main difference is the number of hours included each month—and the discounted rates that come with higher-tier packages. More hours mean we can invest more time in SEO, design, content, strategy, video production, and programming. Plus, the better and best packages offer reduced hourly rates, giving you more value for your investment and enabling a deeper, more comprehensive marketing approach.
Will I be billed for emails and phone calls?
Yes. Communication like emails, phone calls, and meetings are essential parts of project coordination and strategy. These are billed at a discounted rate to reflect their value while acknowledging they are different from direct production work. We track all time with Clockify so billing is fully transparent.
Is website hosting and SSL included?
Absolutely. Hosting, SSL certificates, SMTP, the marketing dashboard, and ongoing server management are included as part of your monthly website services and hourly rate—as long as your monthly spend with Placement Labs is $1,500 or more. This ensures you receive comprehensive foundational infrastructure support bundled with your marketing efforts.
If your spend falls below $1,500 per month, we can provide a tailored pricing plan for hosting and infrastructure to meet your needs.
How do you ensure transparency?
You get real-time access to project management tools and marketing dashboards. Each month, we provide detailed work summary reports outlining progress and results. Plus, since ClickUp is integrated with our time tracking tool, Clockify, we can provide time exports at the task level—so you see exactly how every minute is spent. We’re always available for strategic meetings to keep efforts aligned with your goals.
Thank You & Next Steps
We know you have many options when choosing a digital marketing partner, and we truly appreciate the opportunity to present our proposal. No matter how you decide to move forward, we’re grateful for your consideration.
Our team brings valuable experience working with orthopedic clinics as well as large healthcare providers like Halifax Health and UF Health. We understand the unique challenges and opportunities in healthcare marketing and are ready to put that expertise to work for The Orthopedic Clinic.
We understand you’re aiming to select a new digital marketing provider by January 2026. If you decide to proceed with us, please reach out in the fourth quarter so we can prepare and send over a formal service agreement tailored to your needs.
When you’re ready or if you have any questions, feel free to schedule a call with us anytime using our embedded Calendly below. We’re here to help clarify details and ensure a smooth transition.
Thanks,
James McCarthy
CEO | Placement Labs